On Signs edited by Marshall Blonsky

The forty-six essays gathered in this book.

From the cover: On Signs, Umberto Eco writes on cowboys and Indians at a White House press conference, Edmundo Desnoes on the meaning of Castro's beard. Jan Kott explains the dramaturgy of a heart attack. Ronald Barthes tells how to spent a week in Paris, and Milton Glaser reveals the semiotic underpinnings of supermarket design. Thomas Sebeok shows how and why to communicate with people who will live 10,000 years from now.